Instagram is a place where dreams come true, and if you are a person who wishes to become a star, open your account already and start posting. The latest “star” ruling the social platform has got to be the weirdest of all. He is called the Swim Reaper, and you’re probably wondering, “Who is he?”
Water Safety New Zealand hired the black-cloaked creature of death to educate and warn people, specifically young men, about the risk of drowning. The Swim Reaper can be seen posing with a floater, carrying a surfboard, playing volleyball, and even acting like a lifeguard. With over 100K Instagram followers, the account’s tagline “Swim dumb and you’re done” is reaching a large audience and encouraging them to stay safe! Here is how the latest Instagram sensation is taking the Internet by storm.
1. Water Safety New Zealand set up this campaign to reach the younger population.
2. They wanted to educate and warn them to swim safely in the summer.
3. While males aged 15 to 30 make up just 14% of the population, they account for one-third of the fatality ratio.
4. Known as the Swim Reaper on Instagram, the black-cloaked figure can be seen walking on the beach warning people about the risk of drowning.